FRIDA is Softtek’s intelligent automation platform, designed to integrate technologies, data, and artificial intelligence models across different stages of business operations.
For this project, I worked from a script developed by the team responsible for the production, handling the motion design, editing, subtitling, and sound design. It was a challenging production that required significant dedication and technical development to transform a complex solution into a clear and dynamic audiovisual narrative.
Beyond the final result, the project was an important learning experience and marked a significant step forward in my work as a motion designer.
