Building the visual identity of the Olympic portal.
The Olimpíada Todo Dia branding project was developed to consolidate the visual identity of Brazil’s largest Olympic sports portal, translating dynamism, energy, and credibility into a consistent visual language. The project included the creation of the logo, as well as the definition of colors, typography, and visual guidelines capable of supporting communication across different formats and platforms.
The identity expanded across various visual materials and digital applications, forming a cohesive and recognizable system. Within the Olimpíada Todo Dia branding, the logo also receives special versions during Summer and Winter Olympic Games years, reinforcing the connection with the sports calendar. The result strengthens the brand’s presence and ensures consistency across every touchpoint.
